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Yellow-Tie Welcomes “The Go-Giver” Author Bob Burg to St. Louis

After months of getting acquainted via email and phone while working on “The Go-Giver” coaching materials, Bob Burg and I finally met in person. Bob was in St. Louis to present “Endless Referrals LIVE” - a full day of teaching his system of successful networking from his bestseller “How to Cultivate a Network of Endless Referrals.” The event was sponsored by Yellow-Tie International and Lisa Cupini. I had the privilege of accompanying Bob as he was interviewed by Charlie Brennan of KMOX, recorded a segment for STL TV, and sat down with Jeremy Nulik of St. Louis Small Business Monthly. After a day of listening to Bob share the message of “The Go-Giver” to one audience after another, it became very clear that this is more that “just a story” to him. This story is a philosophy of life that has brought him the stratospheric success he now enjoys. I am honored to be part of bringing that philosophy to my clients and audiences. *For information about inviting the authors of “The Go-Giver” to speak contact Kathy Zader. For information about my presentations and coaching from the book email me at

“The Go-Giver” – Coaching to Stratospheric Success

The first time I read this little book I knew I had to share it. I could have never predicted I would be invited to share it like this! I am now authorized to COACH from this powerful book! I’ve been asked by the authors, Bob Burg and John David Mann, to develop coaching materials to teach the Five Laws of Stratospheric Success outlined in the parable. So far, working with Bob and John to guide me, I have developed a one hour presentation of the Five Laws and have very much enjoyed introducing audiences to this approach to Stratospheric Success. I have also developed, at the request of a client, a series of six workshops. Each module explores opportunities to implement one of the Five Laws with the final module dedicated to creating a master action plan. If your business or organization has people who are interested in Stratospheric Success I’d love to be invited to show them The Go-Giver way of getting there! Email me at

Defining Irredeemable

I was sitting at lunch with Bob Burg last week and asked him a question. (That’s right, I haven’t been blogging because I’ve been very busy living with no time to comment on it, but some really cool stuff happened during the last two weeks including a great event with Bob Burg, the author of Endless Referrals and co-author of The Go-Giver! I’ll be updating you all in upcoming posts.) So anyway, back to the question - I asked Bob, “what percentage of people do you think are irredeemable “Go-Takers?” (Go-Takers, as you know if you read Bob’s blog posts at, are the opposite of Go-Givers. Bob defines them in the blog post as “that person who feels almost entitled to take, take, take without having provided value — to the other person, to the relationship, to the process, etc.”) Well Bob said he didn’t know and I certainly didn’t know, but it got us talking about Go-Takers, belief systems how to know a Go-Taker and how to work with them when the situation demands it. We never did define “irredeemable”, maybe because neither of us likes to think that anyone is an irredeemable Go-Taker, we just know there are some people we won’t be able to reach. I think a lot of the “yeah, buts” that we hear about being a Go-Giver are either from Go-Takers or from people who have encountered a lot of Go-Takers in their life. We know they’re out there, in the book Joe was a Go-Taker until he met Pindar and decided to give the “Trade Secret” a try. So if Go-Takers...
Which Would You Rather?

Which Would You Rather?

I once had a friend who liked to play a game she called “which would you rather?” It went like this; Jan would give you two choices and you had to choose one and tell her why you would make that choice. So she would greet you by asking, “Which would you rather – have to chew broken glass or have a needle poked in your eye?” Did I mention that Jan and I met doing community theatre where the more bizarrely thought provoking the question the more seriously it would be taken? I’ve since lost track of Jan (if you’re out there girl I’d love to hear from you) but the “which would you rather” phrase still puts a goofy grin on my face. While Jan delighted in coming up with equally unappealing activities, we quite often feel we must choose between equally desirable or even necessary options. “Should I opt for ordering the appetizer or the desert?” (Or have both on the theory that you only live once?) “Should I hire the candidate with the best experience or the one with the most enthusiasm?” (For more on resolving that dilemma read the May 30 post; “How Much Experience Should You Hire?”) Here’s another dilemma that impacts everything from employee selection to business culture– which would you rather, dependability or innovation? Do you need someone who will predictably and consistently maintain status quo? Is your culture about stability and steady growth? Or should you be looking for people who will innovate change, who will foster a culture of being open to every possibility? Dependability breeds commitment just as...