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How to Do Anything the Frank Sinatra Way

I recently asked for feedback from my audience after an afternoon of teaching “Creating Endless Referrals The Go-Giver Way.” I often get comments about networking strategies and systems or how to be more open to receiving and there were several comments along those lines. But this comment really stood out to me: “The information is great and well presented but, (there is always a but) you talk about being authentic. How can I be real when networking and working the room is just so not who I am? I abhor salespeople and people who seem fake. I need more info on how to network and still be me.” Translation - “How do I learn to initiate relationships MY way?” I was reminded again of this comment while I was having a conversation with Bob Burg, author of Endless Referrals and co-author, with John David Mann, of The Go-Giver. He and I were recording a session about blasting thru the brick wall of “style” for the “Dynamite Dialogs – Blasting Thru Brick Walls” audio learning series and how that type of barrier relates to Law #4 from The Go-Giver which is the Law of Authenticity that this attendee is referring to in his comment. (Find out how you can get the session with Bob and get $50 off when you pre-order the entire series.) Have you ever watched someone doing something you really want to be good at doing and thought either, “I could never do that that way so I can’t do it at all,” or “I would never do that that way so I can’t do it at...