We begin it, we commit to it, and we invite others to join us because “no one does it alone.”
“What if you made others greater, every day?”
Are you coaching them to win as a team or die as individuals?
If they are working harder to “try to avoid” than they are “striving toward” you don’t yet have a motivated team, you have a lot of scared individuals.
How do you make sure you aren’t choosing between commitment and excitement?